Pay Per Click Management Colorado
Pay Per Click (PPC) is a targeted traffic generating strategy and you pay a fee for every click on your advertisement. I truly love PPC advertising unlike many SEO companies, because if you do it right, it works. As a marketer this method provides a high level of message control that allows your website to be ranked on the first page of a search engine ... in about 2 hours. I've had several people tell me that they don't want to pay for a click, because they want free clicks that result from SEO. In theory this sounds great, but search engine optimization takes time and it costs money. So in theory you you are still paying for traffic whether you utilize SEO, PPC, or a combination of the two. I have one current customer that makes over $25 for every $1 he spends on PPC, which is an amazing ROI. He utilizes both SEO and PPC marketing and even though he is ranked on the first page for multiple keywords he continues to utilize PPC advertising.
In order to produce great results for your PPC campaign I focus on very targeted keywords, demographics and locations. I work closely with my clients to craft the best advertisement and build the most appealing landing page. Then we relentlessly track the success of the ad and the keywords to make sure you are getting a great return on your advertising dollars. On many occasions my clients start with PPC and then as they continue having success with the ads they re-invest the profits into the SEO and specific design elements of their website.
Keep in mind PPC is a results now thing and SEO is a results in the future kind of thing.
Pay per click (PPC) marketing is a great way to cut to the front of the line in search engine results, the catch is you have to pay for every click to your website. Some SEO consultants consider PPC to be a bad strategy, but I wholeheartedly disagree and I've got numbers to show my success. Everyone can agree that free traffic for your site is better than paid traffic, but in the end the only traffic that counts is sales converting traffic.
Pay Per Click marketing can be a tricky endeavor especially if you don't know the tricks of the trade. Many do it yourselfers don't pick the right keywords, constraints, negative keywords, and monitor the results closely. This experience usually leads to both a lighter wallet and the thought that "PPC is a waste of money". Success can be had in PPC, but you've got to understand how to play the game to make it work for your business.
The cost for my PPC management services go down over time, because the amount of time and involvement is highest in the earlier months. The fee structure is as follows: Month 1 is $375; Month 2 is $325; Month 3 is $275 and it is $225 for every month thereafter.