Colorado SEO Design Accredidations
Colorado SEO Design Accredidations

Platinum Turf Group

Platinum Turf Group is an artificial turf design and install company based out of Frisco Texas. Although this business is a new venture it is spearheaded by Nick Ogilivie who has over 20 years of experience in the synthetic turf business. They provide artificial turf solutions for a wide variety of different situations including golf courses, high school stadiums, dog boarding facitilities, residential, roof tops, driveways and other commercial applications as well. It will be exciting to see this small business thrive against some of the big players in the industry.

Platinum Turf Group Home Page

01. Approach

This project required a tight deadline and we were able to get everything up and running in about 2 and a half weeks because of the hands on quick decisions from the owners and a little overtime on our behalf.  Requirements for this project included providing a high end look and feel and giving visitors the feel of elegance.  Visitors to the site needed to see some of the impressive clientelle that we had serviced in the past so they would have confidence that Platinum Turf Group was the right company for the job. 

02. Design

The logo was already done, so in order to keep the branding similar we utilized the main colors of the logo as the two starter colors.  This project also included the need for some lighter background colors to differentiate sections so we matched the original logo colors and found complimentary lighter shades that would give us a matching look and lighter background color.  The font choice "Nexa" which is readeable and elegant.  We used both Nexa regular and Nexa bold for different sections of the verbiage.     

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Nexa
Nexa
PTG Service Page Website Design PTG Mobile Website Design PTG Supplement Web Design PTG Gallery Web Design PTG Tabs on Golf Page Website Design

03. Technology

This project was a totally responsive design based on CSS Grid Layout with a Flexbox fallback.  That means the project is not reliant on an outside library of code like Bootstrap to be fully responsive.  The starting point was HTML5 Boilerplate to make sure the project was utilizing current best practices and most browser based styling was reset using Normalize.css.  We don't utilize templates so all coding was done by hand using the Brackets code editor.  The Platinum team is also able to add blog articles, maintain the verbiage and images on the site by utlizing Perch as the content management system.  Every page in the project was tested and confirmed to be W3C compliant.  All css files are modular in nature so Gulp was used to combine and condense all CSS files in the final project.  The slowest loading web page according to GTMetrix.com was approximately 1.6 seconds with most pages average loading times being less than 1.5 seconds.  CSS and javascript animation was created by using the following libraries Animate.css, Hover.css, Hint.css & T-Scroll.  Other code and libraries used include Modernizr, jQuery, MagnificPop, Easy Responsive Tabs, Akismet, Google Analytics.  Software utilized to create this project included Brackets, Photoshop, Perch CMS, VectorMagic.com and CompressPNG.com. 

The coding and software skills used by Colorado SEO Design to make this project take off included:

  • Photoshop
  • PHP
  • HTML5
  • CSS3
  • Javascript
  • JSON
  • Schema.org markup
The Website Technology that we use