The process of creating a successful Pay Per Click campaign comes down to a few critical items.
Conversation: we take the time to listen to you and learn about your business. This conversation is crucial to help us create the correct value proposition for your customers, the correct ad and in creating the correct landing page.
- Creating the AdWords account or adjust your current account
- Keyword research
- Landing Page creation or adjustment
- Ad copy writing
- Addition of Ad Extensions
- In the first several weeks your campaigns are checked daily and adjusted.
- After we get a feel for your account and the traffic we move to a weekly optimization.
- Addition of negative keywords
- Removal of abusive IP addresses that are unfairly increasing your costs
- Adjusting keyword bids
- Device ratio optimization and percentage bid adjustments
- Ad extension adjustments
- Ad copy optimization & ad testing