Centre For Renewal
The Centre for Renewal is a local functional medicine practicioner based in Longmont, CO. They provide personalized health care solutions to individuals looking for an alternative to traditional doctors. The Centre provides hormone replacement therapy, women's health and fertility care treatments. Things that set the Centre apart from other practioners are same day appointments and taking the requisite time to understand patient issues. This attention to detail gives the staff the information necessary to research the best health solution for your unique needs.
This project had a wide open canvas to start with as there was no logo or color choices made. The owner Traci had previously published the old website with a website builder which of course limited the design potential and search engine optimization of the site. Approximately 95% of the business was focused on female patients so ownership wanted to give off the vibe of empowered and vibrant. However, new practice opportunities were opening up for male patients and we didn't want to completely neglect those opportunities. Also animating different elements would also draw attention of the website user to different areas of the page. It was important to let potential patients know the practitioner without coming across too clinical or arrogant. Online scheduling was a requirement to integrate into the internal practice management software.
We created the logo and the color scheme together. This input lead us to colors like the vibrant blue and green below. These choices were bright, alive and let potential patients know we were focused on empowerment. After looking at a variety of different sites to get an idea of project direction we decided that it was best to utilize bold headlines with Lobster Two font and an elegant more feminine "Caviar Dreams" font for the body. Animations were created on scroll down to draw attention to different elements of the website without being overly distracting. Another frustration for the Centre was that their old site was not ranking well for any important keywords. Therefore, we researched relevant keywords and built a site optimized for search. This included schema.org and JSON-LD markup along with HTML5 to guide search engines.
The coding and software skills used by Colorado SEO Design to make this project take off included:
- Schema.org markup