E&J Cabinets is a local cabinet and millwork shop in Arvada Colorado. They have been in business for over 40 years. They are a mid-sized shop consisting of over 40 employees. They have state of the art equipment able to produce a wide variety of products. The company is a family owned company with commitment to establishing great working relationships with their customers.
The previous website had been done almost 7 years previously so they were looking for a refresh. They weren't in a huge hurry to get started until the Wordpress hackers struck again and forced the refresh plan to move faster than anticipated. This business had been focused on commercial projects for quite some time so the residential/ retail side of the business had been a little neglected. We wanted to provide a site to users that showed the true capability of E&J Cabinets. We studied several different cabinet sites across the country and decided to go on the concept of "classy luxury". Most retail and residential customers for kitchen cabinets were women so we focused on black background to denote luxury and a gold accent gave use the classy look.
This project already had a logo to utilize and we decided to slightly change the colors of the logo to fit the luxury element that we were trying to achieve. We went with a black and gold logo color and used these as the main colors on the website. The black became the main background color and the gold was mainly used as an accent color. The font choices that we went with were meant to be easy to read and luxury so we went with a combination of a sans-serif font "Santral" for the body and a serif font "Sterling" for headlines. Animations were created on hover to add some additional flare to different elements of the website. We designed a search friendly site with schema.org markup along with HTML5 to properly guide search engines. We were proud to see this new website was ranking in the top 3 for both local and traditional rankings in approximately 6 months of being active.
The coding and software skills used by Colorado SEO Design to make this project take off included:
- Schema.org markup