Epic Lawn Pro
Epic Lawn Pro strives to provide personalized service of the highest quality and best value. Using our 15 years of experience, we have revamped residential lawn care. This new type of lawn care provides one lawn pro for each customer. This allows for better communication and more of your expectations met.
This project had a logo already created along with a brand sheet to go off of which included fonts and colors as well. I worked with one the owners Russ and he wanted something fresh because the old site was built on Godaddy with poor image resolution and poor site optimization so it wasn't performing that well. The old site also didn't project the image that they wanted to give to potential customers. We wanted to make sure that we highlighted the excellent work that the company did so we need to use high resolution images. Evan and Russ also wanted to provide enough information to differentiate themselves from the competition but the didn't want to overwhelm new users.
Russ liked a modern sleek look and gravitated towards angles and futuristic look that went with the logo and fonts in the brand specs. We utilized all of the same colors on the brand spec sheet to make sure that all branding flowed together and followed the same theme. The website was ranking fairly well but had some limitations due to the fact that website builders like Godaddy do a terrible job at helping a companies SEO. We also included schema.org and JSON-LD markup along with HTML5 to help the site signals to Google and other search engines.
The coding and software skills used by Colorado SEO Design to make this project take off included:
- Schema.org markup