Tri County Heating & Cooling
Tri County Heating and Cooling is a local HVAC company based in Longmont, CO. Knowledge, reliability, and competitive rates set them apart from other heating and cooling service providers. Their first priority is to listen to your problem and diagnose a solution that fits your needs, not ours. They don't use high-pressure sales tactics. Unlike many larger furnace & AC repair companies that pay their technicians on commission. Tri County's business is solely focused on creating HVAC customers for life.
This project had a wide open canvas to start with as there was only a logo to work with. The owner's Harvey and Barb trusted me to make the final call on the layout of the project and just asked me to use the color scheme that went with the logo which was a dark green and orange color. For me the goal of the project was simple make it fast and easy for potential clients to contact Tri County. Give the potential customer a great experience and make them confident enough to call Barb. They also requested that the phone number was front and center so we made that option avaialable on every page even though it can potentially lower the CTR that is calculated. We needed to build trust and credibility so we wanted to include the satisfaction guaranty and the testimonials to improve the trust factor of the site.
I took the logo which was poor quality and I recreated it so I could make it sharper and higher resolution. This also allowed us to create an SVG file which improved page load speed. The colors were already chosen because they went with the logo. We utilized angles in the design because the logo had angles included so this was a design element used throughout the site. We used Steelfish for the headings and menu which is a strong slender sans-seriff font and we paired it with Baskerville for the body. Animations were created on scroll down to draw attention to different elements of the website without being overly distracting. The HVAC industry is notoriously competitive so we need to improve all elements of SEO and page speed to keep up. We had ranked fairly well in the past so we maintained the same keywords but added schema.org and JSON-LD markup along with HTML5 to guide search engines.
The coding and software skills used by Colorado SEO Design to make this project take off included:
- Schema.org markup